Providing horticultural intelligence to Queensland and beyond.
Garden Ideas Service
Maybe you don't want the expense of a of a full-blown design of a garden would wouldn't be able to afford anyway.
Maybe you'd like to talk to someone who is not primarily concerned with selling you plants or landscaping services?
Maybe you just need some ideas... Why not try the Garden Ideas Service?
You will receive personal attention and ideas specifically for your garden by the creator and editor of this website, www.queenslandgardening.com and the Into Horticulture newsletter. Easy and affordable, internet-only service is also available.
More about the Garden Ideas Service HERE...
Growers and other garden industry professionals - is information in your field hard to find? Don't know where to start? No time?
Home gardeners: need help researching special garden projects or locating suppliers of special plants?
Information gathered on specific horticultural topics. One-off assignments or regular reports. Reasonable rates.
More about research HERE...
Electronic media provides businesses a way to reach customers both locally and globally, but requires content that is interesting, informative, accurate. It also needs to be written with the target audience in mind and on the web, this includes search engines as well as humans.
I am available to write articles, create content for websites and blogs, or makeover the existing content of your website. (More about my background and experience at right.)
The Calyx Horticultural Services websites (www.calyx.com.au, www.queenslandgardening.com) provide news, information and resources for gardeners in Queensland and other tropical and subtropical climates. Future plans may include the production of gardening videos or ebooks. (Local garden owners or experts who may be interested in appearing in such publications are invited to get in touch.)
New plant releases may be promoted via these sites. Garden-related products including books and videos are also sought for marketing. For more information about advertising, click here
Marketing of plants and other garden products and services is also discussed in Modern Garden Marketing. This is a free-to-view collection of news and views for anyone involved in the garden and nursery industry in Australia, especially Queensland.
Publisher and Editor
My childhood love of plants led me to study Botany at the University of Queensland, where I obtained a Bachelor of Science. These studies gave me a thorough understanding of plant structure and function as well as the opportunity to take a variety of horticulturally-related subjects such as soil science, plant pathology, biochemistry, genetics and taxonomy.
Later, I also attended the Grovely campus of the Brisbane Institute of TAFE and received a Certificate III in Horticulture (Landscape). I have also achieved a Permaculture Design Certificate.
In the late 1990s, realising how poorly-served Queensland was in the gardening media of the time, I started a locally-produced gardening show on Brisbane community television. Unfortunately, the costs involved and the lack of support from the local nursery industry meant the show did not continue past the first few episodes.
With most television and printed publications originating in the southern states, however, I still believed there was a need for more information suited to tropical and subtropical climates and the plants that grow here, as well as locally-relevant news and events.
Then, as internet use became widespread, I realised that the web could be a medium for delivering such information to an even wider audience at much less cost. So, I began developing a website aimed at the Queensland gardener.
This started at calyx.com.au, which still hosts most of the content. Later, queenslandgardening.com was established as an alternative access point with additional content.
One of the services offered via the websites is a low-cost way for businesses selling plants and garden supplies and services to reach Queensland consumers. More than just supporting the site financially (although that is very important) such advertising is an important part of the sites' content because consumers are using the internet to locate goods and services. I personally handle inquiries from all over Australia seeking various plants and other items.
The latest major development is the Into Horticulture newsletter, which is aimed at those working in the garden landscape trade as well as the more knowledgeable home gardener.
Most of the content on the websites and newsletter are either either written by myself or collated and edited by me from contributed materials. I can apply the same high standard to your own advertising here or your own website, blogs, promotional materials or other special projects.
I also am very aware of the need to deliver value-for-money, especially in these times. I am able to keep my own costs down by learning to code and manage the websites. I have also learned to install and use Linux desktops. This operating system means I can take advantage of a fantastic range of free open source applications including web design, graphics and office software.
Let's work together to get Australia gardening!