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Modern Garden Marketing

News, ideas and opinion on marketing in the 21st Century for the Australian garden industry

Is just having a website enough?

No matter how good you think your website is, there's little point unless people can find it.

Here, being "found" means either ranking well in search results directly, or via other websites (directories, blogs) in such a way that people looking for your products or services can find you easily - at least more easily than yoru competitors.

even if you have a website, if you can't be found easily online, few people will vist your website to see your products or portfolio. As mentioned above, if they find your competitor first, and that business meets their requireemtns, they may never bother to look in a print publication.

Apart from customers actually telling you they found you on the web (or actual sales if you take oders online), how can you assess the performance of your website?

If you don't know how to already, ask your website how to log in to the administration area of your website and check your website's statistics. Although the software provided may vary from one hosting service to the next, there should be at least a couple of applications that present visitor data in a easy-to-understand format. Webalizer, Awstats and Last Visitors are three such applications.

By checking your statistics from time to time you can get a sense of how many people are visiting your website, where they are coming from and even what search terms they are plugging into search engines to find you.

You may be shocked at how few people are visiting your website, especially if you have sopent a considerable amount of time and money setting it up (not to mention ongoing domain name and hosting fees).

However, there are things you can do to improve your online marketing efforts. Check the Article archive.
Modern Garden Marketing is a collection of news, opinion, information and resources for those working inside the Australian garden and landscape industry in the 21st century. Start Here

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