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Modern Garden Marketing

News, ideas and opinion on marketing in the 21st Century for the Australian garden industry

Older news

Below are selected older news items which may still be of interest:

Local council encourages growing your own
There's no doubt that the backyard veggie craze is hitting Australia. Check out the following from Brisbane City Council, which includes gardening tips from the Lord Mayor himself: Start growing your own food to make Brisbane more sustainable (April 2008).

Gardens and house prices
The widespread opinion that landscaping can enhance property value and/or saleability is given further credence by a recent survey of UK estate agents. Read more at the Horticultural Trades Association website here: First impressions count: Research from PlantforLife reveals the £5000 benefit of a front garden (March, 2008).

The American landscape
This news release from University of Illinois Extension (dated March 5, 2008), gives a concise overview of current trends in the USA: Spring Makeover for Your Landscape.

Garden voucher for Victorian elderly and disabled
Nursery & Garden Industry Victoria are promoting the health and quality-of-life benefits of gardens. The Victorian government funds Home Safety Inspections that help the elderly and disabled live in their own homes as long as possible. Nursery & Garden Industry Victoria, in collabaration with Archicentre (which conducts the inspections), will be providing participating homeowners with a $25 garden voucher. More information from Archicentre here: Active Gardening Boosts Home Safety for Older Victorians (February 2008)

Fear of Change
From Dave Cheong: Embrace change, your life depends on it (2007).
Modern Garden Marketing is a collection of news, opinion, information and resources for those working inside the Australian garden and landscape industry in the 21st century. Start Here

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